Dr. Gustavo Grodnitzky
Ignite Keynote Speaker
Organizations are often burdened with mediocre or poorly performing employees – costing billions of dollars a year. This poor performance is often attributed to an employee’s individual qualities or attributes, such as personality, motivation and/or skill sets. However, within the field of psychology, we know that context is a better predictor and controller of behavior than individual attributes — and inside an organization, this “context” is what we also refer to as “corporate culture.” Culture Trumps Everything.
Since 2000, Dr. Gustavo has focused on engagement with corporate clients, he has worked with Global 1000 companies around the world, as well as with small, often family run, businesses. As a professional speaker and consultant, he has delivered more than 1,000 presentations on a variety of topics, including corporate culture, emotional intelligence, building trust in organizations, and integrating multi-generational workforce.
Dr. Gustavo’s recent book, Culture Trumps Everything: The Unexpected Truth about the Ways Environment Changes Biology, Psychology, and Behavior, investigates the powerful ways how organizational culture impacts the creation of “quintessence” in organizations. It is this quintessence – or lack thereof – that ultimately determines the success and sustainability of organizations. If we want to ensure the best possible outcomes for ourselves and our organizations, we must focus on developing an organizational culture that fosters quintessence, and leads to success for all stakeholders, because….Culture Trumps Everything.